Lincoln City are one of only 13 Club's out of 72 in the entire Football League who have been awarded the Football League Family Excellence Award for the fourth consecutive year.
Created in 2007, the Award is based on an independent assessment, commissioned by The Football League, of the family experience at all 72 League clubs during the 2010/11 season using 'mystery shopper' families and recognises the outstanding experience clubs provide for young fans and families at their grounds.
A record 47 clubs from across all three divisions of The Football League were given the Award for 2011 - topping the previous highest total of 41 - with six clubs securing it for the first time.
In announcing the successful clubs, Football League Chairman, Greg Clarke, said: "The Football League Family Excellence Award provides clubs with a benchmark in their efforts to attract families through their gates.
"It is hugely encouraging to see that the number of clubs receiving the accolade is at its highest ever level, demonstrating The Football League's commitment to securing the next generation of fans."
Marketing Manager of Lincoln City Rob Noble said of the award, "Being a community club we pride ourselves on making Sincil Bank a family friendly environment in which adults can bring along their children to enjoy live professional football."
He continued, "Credit has to go to all the staff at the Club that work on a matchday who have helped us achieve this award for the fourth consecutive year, something which a lot of bigger clubs with many more resources, have not been able to achieve."
With greater use of family areas and family pricing initiatives combining to attract more people to their first game, the 2010/11 season has seen an increasing focus on making the experience itself more compelling.
Initiatives such as dedicated family stadium entrances, specially trained family area receptionists, technology-supported entertainment and a comprehensive effort to rid family areas of abusive language and anti-social behaviour, have all combined to increase the benchmark.
The judges were particularly impressed with the efforts clubs are making to ensure away travel is more attractive for families, with away family areas ensuring they can enjoy the match in a dedicated, safe, welcoming and entertaining environment.
The Football League also aims to give encouragement to those clubs that have not been successful this time around. Best practice guidance, feedback and training will be available to the remaining clubs to encourage their efforts towards achieving the mark next season.
For further information contact Rob Noble at LCFC
