On Friday October 16th, Rob Bradley band I represented our Trust at the Annual Conference of Supporters Direct at the NEC, Birmingham. Although I have been to East Midlands Conferences, this was my first National. Rob, as Vice Chair of SD is, of course, an old hand! Talking to people from clubs all over the country makes you realise just how fortunate we are at Lincoln. The Football Club Board recognises the important part we play in the Club, and we have almost unprecedented access to Club Directors. Many clubs are run by individuals who do not want the fans to have any say in their club.
I attended interesting seminars on engaging fans and building membership but to me the highlight of the day was listening to Lander Unzueta, the Chief Marketing and Commercial Officer, FC Barcelona. Fans may not realise that Barca is owned by the fans, and the club is run on philanthropic lines, with great emphasis on community and charity work. An inspiration to all Supporters Trusts!
